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Money canвЂ™t solve every business problem, but for many companies that are under pressure to scale quickly throwing money becomes the default approach to speeding up growth.

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Stay ahead of your competition by investing in customer retention, prioritizing client relationships and trust will increase both your CLV as well as your clients trading volumes.Want to get more value from your PPC campaigns? Schedule a Free SaaS Scale Session for more guidance on how you can improve the quality of your leads. Increasing your CLV and in turn your volumes is directly related to the social media strategies developed both in the short and long term application of the chosen strategies. Enabling users to get answers right away, directing them to customer support agents only when necessary. Social media chatbots can be implemented to navigate users through the first steps of their interaction with your brand.Automating your social media channels and serving unique content through natural language generation which will consistently offer your traders the latest news and reports on time and branded, eliminating the need for an analyst and a social media manager to handle the accounts.Two simple examples of how this can be achieved is as follows: That means that by lowering your costs, the value of each trader will increase your bottom line. Reducing your costs: Emphasizing on your customer support (CS) and offering CS through social media platforms enables you to significantly lower your HR operating costs which includes your sales as well as your customer support teams. For example, introducing services such as news, reports, educating your traders over social media, hosting live webinars, attributes unique value to your channels and creates a relationship with your followers which will in turn increase the engagement with your brand. Brand loyalty and diversification allows brokerages to increase the volume of transactions over time and as such the CLV. Increasing deposits over time: Whereas the previous strategy focuses on individual deposits, in this approach brokers are encouraged to focus on the quantity of transactions by creating loyalty to the brand and a diversification of the products / services. This is more of short term strategy and focuses on the individual deposits rather than the quantity of transactions. Increase amount per deposit: Within your social media strategy your goal should be to motivate traders to increase their deposits or redeposit based on incentives and market movements. We have prepared a short list of 3 strategies you can implement within your social media strategy that should enable you to increase volumes, the CLV of your forex traders and therefore your forex marketing ROI. Retaining your current traders is far less expensive than acquiring new ones. Incorporating customer lifetime value in your social media strategy allows you to stay in the know of your clients needs and wants.

If you are in FX Brokerage marketing and sales, thereвЂ™s a high chance that ROI (Return on Investment) is a word that occupies quite a significant amount of your time. Why is a retention strategy important in increasing volumes and lifetime value? Social media platforms provide fx brokers with the opportunity to build on client relationships as well as providing an interaction and communication avenue where forex brokers can build trust and loyalty with their followers. Your social media strategy should strongly focus on client retention, which in turn should increase your volumes. Social media platforms are a vital part of the CLV (Customer Lifetime Value) equation in our age and time. Additionally, Forbes emphasizes the importance of the impact of a positive customer experience on social media, with 71%** of consumers who have had a positive experience with a brand saying that they are likely to recommend the brand to their friends and family.Д¬learly, social media is not simply a platform through which you can attract new customers, it is much more than that. Social media statistics show that thereвЂ™s an average of 3.2 billion users globally* (which equates to 42% of the global population). Social media has entered our lives for quite some time now and itвЂ™s slowly found its way into our daily routines, becoming an integral part of our day to day interactions.

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